Shift Content Mix Toward Posts and Carousels
The Posts ER (2.9%) is nearly 6x the Reels ER (0.51%), and Reels underperform even the industry Reels benchmark of 0.52%.
Details
Reallocate content budget toward carousels/static posts, which align with the industry carousel benchmark of 0.55%, since the median 813.5 likes and 38 comments show the audience responds far better to feed posts than Reels.
