Shift Content Mix Toward Posts
Posts are outperforming Reels by a significant margin — 16.28% ER vs.
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5.59% ER — yet both still far exceed the mid-tier industry benchmark of 1-2%. An audit of the last 24 posts to identify the top-performing post formats driving that 16.28% will allow caroline ♡ to increase their share in the content calendar to at least 60% of weekly output. This directly leverages the strongest asset rather than over-investing in Reels, which are underperforming relative to posts despite their reach potential.
