Swarali Kulkarni Pendurkar | Food & Travel Blogger's InstagramEngagement

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mumbaifoodjunkie
Swarali Kulkarni Pendurkar | Food & Travel Blogger

@mumbaifoodjunkie · 102.8K followers

0.00%

Average for creators your size

$500-$2K per post

Get brand deals

We will start with this profile.

LowAverageGoodExcellent
435
Median Likes
21
Median Comments
22
Posts Analyzed
$500 – $2Kper sponsored post

Based on 102.8K followers · 0.44% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @mumbaifoodjunkie to find brands, write emails, and help you close deals.

Your post rate

$500-$2K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @mumbaifoodjunkie's $500-$2K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @mumbaifoodjunkie's instagram audience is a fit and ask for $500-$2K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Static Posts With Reels Immediately

Reels are generating a 10.12% engagement rate compared to just 0.45% on static posts — a 22x performance gap that makes the content decision straightforward.

Details

The overall account ER of 0.44% sits well below the 1-2% mid-tier benchmark, and shifting the posting mix heavily toward Reels is the fastest lever to close that gap. Swarali Kulkarni Pendurkar | Food & Travel Blogger should aim to make at least 70% of the next 10 posts Reels, tracking whether the account-level ER moves toward the 1% floor for the follower bracket.

Move 02

Fix the Comment Rate With CTAs

A like-to-comment ratio of 120.3:1 against a median of only 20.5 comments per post signals that the audience is passively scrolling rather than actively engaging, which suppresses the overall ER.

Details

Adding a single, specific question at the end of every caption — for a food account, something like 'Drop the name of one Mumbai street food spot I must try next' — will convert lurkers into commenters. Since 73% of brands prioritize engagement rate over follower count, improving comment volume directly increases attractiveness for brand deals beyond the current $500-$2,000 per post estimate.

Move 03

Publish a Rate Card to Close Deals Faster

Creators with a published rate card close brand deals 40% faster, yet the current estimated deal value of $500-$2,000 per post likely leaves money on the table given the Reels ER of 10.12%.

Details

The card should be structured around the 102,823 followers using the $10-$25 per 1,000 followers benchmark for feed posts, then apply the 20-40% Reels premium on top, and add a 25-50% usage rights fee for any brand requesting content repurposing. This provides a defensible, data-backed range to present to partners rather than negotiating from scratch each time.

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Swarali Kulkarni Pendurkar | Food & Travel Blogger's Instagram Engagement Rate: 0.44%