Make High-ER Reels the Default
Mumbai.Bucketlist's Reels ER is 17.05%, compared with 0.68% for posts in the 25-post sample and the 0.52% industry Reels benchmark, so Reels should be the default Instagram format.
Details
Turn each top-performing Reel into a carousel follow-up; carousels benchmark at 0.55% versus 0.45% for static images.
