Double Down on Reels Production
🧿Shruthi Praveen's Reels ER (1.17%) outperforms the Posts ER (1.03%) and beats the industry Reels benchmark (0.52%) by more than 2x.
Details
Shifting a larger share of the 24-post content mix toward Reels will capitalize on this format strength and push the overall 1.05% ER closer to the micro-tier average of 2.5-5%.
