Shift Content Mix Toward Static Posts
MULLER VAN SEVEREN's Posts ER (0.9%) is 5x higher than the Reels ER (0.18%), and Reels performance sits well below the industry Reels benchmark of 0.52%.
Details
Since the account's overall ER of 0.78% is being dragged down by underperforming Reels, reallocate more of the content calendar to static/carousel posts, which also align closer to the 0.55% carousel benchmark for mid-tier accounts.
