Shift Post Mix Toward Reels
Reels are generating a 695.98% ER compared to just 0.92% for static posts — a gap that makes Reels the highest-leverage format by a wide margin.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and Muktar Alam | Mobile Cinematographer🎥 has 73,704 followers in the micro tier, prioritizing Reels in the content calendar is the single fastest way to close the gap between the current 1.53% overall ER and the 2.5-5% micro-tier benchmark. Aim to make Reels at least 60-70% of the next 10 posts and track whether overall ER moves toward that 2.5% floor.
