Shift Content Mix Toward Reels
The Reels ER of 29.94% is roughly 4.2x higher than the Posts ER of 7.17%, meaning the audience responds far more strongly to video content than static images.
Details
Increasing Reels output relative to static posts will lift the blended ER above the current 7.33%, which already outperforms the 1-2% mid-tier benchmark by 3.6-7x.
