Drive Comments to Fix Ratio Skew
The like/comment ratio is 32.7:1, with median comments at just 112 versus 3,010 median likes, showing comments are the weakest engagement lever.
Details
Adding explicit comment-prompting CTAs (polls, either/or questions, 'tag someone') in captions can push the 1.81% ER closer to the top of the 1-2% mid-tier benchmark range.
