Shift Feed Mix Toward Carousels
The current ER of 0.4% sits well below the mid-tier benchmark of 1-2% for accounts in the 100K-1M range.
Details
Carousels average 0.55% ER industry-wide versus 0.45% for static images, so replacing static posts with multi-slide carousels (tips, before/after, myth-busting slides) could help close that gap.
