Shift Budget Entirely To Reels
Reels are generating a 152.45% engagement rate compared to just 0.72% on posts, a gap that makes Reels the single highest-leverage content format by a massive margin.
Details
Given that industry benchmarks show Reels get higher reach for accounts under 50K followers and the account sits at 82,828, Mrinalini Minal | MBA | Corporate | Career is in a prime position to use Reels to push toward the 100K threshold. Aim to publish at least 4 Reels per week and reduce static post frequency until the overall account ER climbs from its current 0.9% toward the 2.5-5% micro-tier benchmark.
