Shift Content Mix Toward Reels
The Reels ER sits at 59.15% compared to just 4.32% for static Posts — a massive gap that signals the audience responds far more to video content.
Details
Since Mridul Sharma is a mid-tier creator (268,782 followers) where the benchmark ER is only 1-2%, increasing Reels frequency could push the blended ER even higher above the current 5.51% average.
