Prioritize Carousels/Static Posts Over Reels
Ayon's Posts ER (0.71%) outperforms the Reels ER (0.55%), yet many mid-tier creators lean on Reels.
Details
Shifting the content calendar to favor carousels and static posts, which align with the format benchmark for carousels (0.55%) and static images (0.45%), can help close the gap toward the mid-tier ER benchmark of 1-2%.
