Fix the Reels Engagement Gap
The Reels ER sits at just 0.48% compared to a 5.14% ER on standard posts — a massive 10x gap that's dragging down the content mix.
Details
Since Reels get higher reach for accounts under 50K followers (Mr Larr is at 22,933), test 3-4 short-form Reels per week with stronger hooks in the first 3 seconds to convert that reach advantage into actual engagement rather than passive views.
