Prioritize Carousel-Led Storytelling On Instagram
The Reels ER is 0.05%, below the 0.52% Reels benchmark, while carousel content benchmarks at 0.55% versus 0.45% for static images.
Details
For upcoming Instagram posts, Matt Benfield should lead with a carousel featuring the strongest hook on slide 1 and a specific comment prompt on the final slide, then compare performance against the 1.11% account ER.
