Shift Content Mix to Reels and Carousels
The current ER of 0.35% sits far below the micro-tier benchmark of 2.5-5%, and the format mix is likely leaning on static images (0.45% avg ER) instead of higher-performing formats.
Details
Carousels (0.55% avg ER) and Reels (0.52% avg ER) outperform static posts, and since ✨Eddie Motta | Skincare + Wellness + Selfcare ✨ is under 50K followers, Reels specifically get amplified reach at this size — prioritize these two formats for the next 10 posts.
