Shift Content Mix Toward Reels
The Reels ER (1.6%) outperforms the static Posts ER (1.5%), and industry data shows Reels get higher reach for accounts under 50K followers—putting the 12,989-follower account of Morganic Reviews by Morgan squarely in that sweet spot.
Details
Increasing Reels frequency relative to static posts will capitalize on this reach advantage and close the gap toward the micro-tier ER benchmark of 2.5-5%.
