Test Carousels Before More Reels
Across 30 analyzed posts, the Instagram engagement rate for ๐๐ ๐ ๐ค ๐๐๐ ๐๐ ๐ ๐ค is 0.25%, below the 1-2% mid-tier benchmark; carousels benchmark at 0.55% versus 0.52% for Reels.
Details
Prioritize carousels with a clear promise on slide 1, one idea per slide, and a save-or-comment CTA, then compare results against the 509.5 median likes and 32 median comments.
