Shift To Carousels To Beat Reels
The Reels ER sits at just 0.15%, barely above the Posts ER of 0.16%, meaning Reels are not delivering the reach advantage they should for an account under 50K followers.
Details
Industry benchmarks show Carousels average 0.55% ER versus 0.52% for Reels, making them the highest-performing format — audit the last 23 posts and replace at least 3 upcoming Reels with carousel content to test whether swipe-through behavior drives the comment count above its current median of 12.
