Double Down on Reels Production
Isha Bisht's Reels ER sits at 378.69% versus 6.56% for standard posts, an enormous gap that dwarfs the mid-tier benchmark of just 1-2% overall ER.
Details
Shifting a larger share of the content calendar toward Reels will capitalize on this format, since Reels also command a 20-40% rate premium from brands on top of this already strong performance.
