Prioritize Reels Over Static Posts
The posts ER (0.38%) sits below every content format benchmark, including static images (0.45%), carousels (0.55%), and Reels (0.52%).
Details
Since Reels get higher reach for accounts under 50K followers and Biz Advisor & PR Strategist is at 5,610 followers, shifting the content mix toward Reels should be the first lever to close that gap.
