Shift Weight Toward Feed Posts
Mona Movassi's static/carousel Posts ER (1.39%) outperforms the Reels ER (0.89%) by over 50%, despite Reels historically getting higher reach for accounts under 50K followers like this one (14,970 followers).
Details
Rebalance the content calendar to favor feed posts and carousels until Reels ER closes the gap, since they're currently the stronger engagement driver.
