Double Down on Reels Immediately
Monalisa's Reels are generating a 5.71% engagement rate compared to just 1.62% on posts — that is a 252% performance gap not being fully exploited.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and the 10,013 follower count puts the account squarely in that high-opportunity zone. Shifting at least 60% of weekly content output to Reels will pull the overall account ER closer to the 2.5-5% micro-tier benchmark currently fallen short of at 1.3%.
