Shift Content Mix Toward Reels
The Reels ER (0.1%) is double the Posts ER (0.05%), and since the account sits at 36,879 followers—under the 50K threshold where Reels get higher reach—this format is the best lever.
Details
Aim to make Reels at least half of the monthly output to capture that reach advantage and close the gap toward the 2.5-5% micro-tier ER benchmark.
