Close the Mid-Tier Engagement Gap
The ER for Moiz Awan ๐๏ธ sits at 0.42% against a mid-tier (100K-1M) benchmark of 1-2%, putting the account well below average for its bracket.
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Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would meaningfully improve deal quality and rate leverage without needing follower growth.
