Shift Content Mix Toward Reels
The Reels ER sits at 237.23% versus 5.39% for standard posts and the 0.52% Reels benchmark, showing the audience is dramatically more responsive to video.
Details
Since accounts under 50K followers (Mohnish Nikam Football Freestyler is at 24,771) get amplified reach on Reels, increasing the posting cadence toward Reels-heavy weeks could compound the already excellent 5.6% overall ER.
