Shift Content Mix Toward Reels
The Reels ER of 5.52% more than doubles the overall Posts ER of 2.6% and sits well above the micro-tier benchmark range of 2.5-5%.
Details
Since Reels also get higher reach for accounts under 50K followers (Mohit Kumar - Runway & Fashion Model - Influencer, Kolkata is at 50,165), increasing Reels frequency relative to static posts should lift the blended ER closer to the top of the tier.
