Shift Budget Toward Static Posts
Static Posts ER sits at 5.85%, nearly 4x the Reels ER of 1.45%, and well above the micro-tier benchmark of 2.5-5%.
Details
Since Reels are underperforming for Interiors I Exteriors I Design despite the platform push, prioritize carousel and static content in the next 10 posts and treat Reels as a supplementary format rather than the main driver.
