Shift Content Mix Toward Reels
The static Posts ER for MMA FIGHT UNIVERSE sits at just 0.01%, far below the mid-tier benchmark of 1-2% for accounts in the 100K-1M range, while the Reels ER is 369.7% — an enormous gap that shows the audience responds when video is published.
Details
Given the 377,906 followers, prioritizing Reels over static posts (which also carry a 20-40% rate premium per industry data) should be the primary lever to close the ER gap.
