Shift Content Mix Toward Reels
The Reels ER (0.07%) is nearly double the static Posts ER (0.04%), showing the audience responds better to video.
Details
Since Reels also get higher reach for accounts under 50K followers (MKFrames50 is at 11,712), increasing Reels frequency can capture more of that reach advantage and lift the overall 0.03% ER closer to the micro-tier benchmark of 2.5-5%.
