Double Down on Reels Production
Harshita Bhardwaz🌻's Reels ER of 156.35% dwarfs the Posts ER of 1.17% and even the industry Reels benchmark of 0.52%, showing the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers (currently at 8,979), shifting a larger share of the 23 analyzed posts toward Reels should lift the blended 1.18% ER toward the nano benchmark of 3.5-8%.
