Prioritize Feed Posts Over Reels
The Posts ER (0.95%) is more than 5x the Reels ER (0.18%), yet both formats sit below the mid-tier benchmark of 1-2%.
Details
Shifting the posting mix toward static/carousel content, which industry data shows perform at 0.45-0.55% ER, and using Reels sparingly is recommended since they aren't converting for the 218,715-follower account, which is outside the sub-50K range where Reels typically drive extra reach.
