Shift Content Mix Toward Carousels
Minotti spa's Reels ER (0.1%) is underperforming its own Posts ER (0.13%), and both sit well below the industry carousel benchmark of 0.55% and reels benchmark of 0.52%.
Details
Test a 2-3 week sprint replacing half of the Reels output with carousel posts (product details, craftsmanship close-ups, before/after) to see if format alone can close part of the gap to the 0.45-0.55% benchmark range.
