Shift Content Mix Toward Reels
Minahil Temur's Reels ER of 13.98% more than doubles the Posts ER of 6.78%, and both already crush the mid-tier benchmark of 1-2%.
Details
Since Reels also command a 20-40% rate premium per industry benchmarks, increasing Reels frequency relative to static posts should lift both engagement and per-post brand deal value within the current $2,000-$10,000 range.
