Shift Posting Mix Toward Reels
Minaal🌦's Reels are already outperforming Posts ER by 0.75 percentage points (2.85% vs 2.10%), yet the overall account ER of 2.12% sits below the micro-tier benchmark of 2.5-5%.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers — and the 58K account is just above that threshold — prioritizing Reels in the content calendar is the fastest lever to close the gap to the 2.5% benchmark floor. Aim to make at least 60% of the next 10 uploads Reels and track whether the overall ER moves toward 2.5%.
