Prioritize Posts For Engagement
Feed posts deliver 3.46% ER versus 1.72% for Reels, so Milo Hammid should prioritize feed posts when the goal is interaction while using Reels for discovery; accounts under 50K followers generally get higher reach from Reels, and the 18,775 followers keep the account in that range.
Details
Adapt the topic or visual style of the strongest feed post into a Reel, then compare its ER with the 1.72% Reel baseline and 3.46% post baseline.
