Rebuild Reels Around Interaction
The Instagram Reels ER for Milkis Indonesia is 0.33%, below the 0.52% format benchmark, while Reels generally deliver higher reach for accounts under 50K; with 14,218 followers, prioritize Reels for discovery.
Details
Open each Reel with a clear product benefit, add an on-screen question, and track whether ER rises above the current 0.33% baseline.
