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@mikelwelch · 81.3K followers
Average for creators your size
Based on 81.3K followers · 0.69% engagement
Next step
Snippet can use this instagram result for @mikelwelch to find brands, write emails, and help you close deals.
Your post rate
$125-$500
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @mikelwelch's $125-$500 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @mikelwelch's instagram audience is a fit and ask for $125-$500 per post.
Next steps
Simple fixes that can help brands take you more seriously.
Mikel Welch's Reels ER (1.35%) is more than double the static Posts ER (0.63%), showing Reels are the strongest lever for engagement.
Details
Since the overall ER (0.69%) sits well below the 2.5-5% micro-tier benchmark, increasing Reels frequency could help close that gap and improve reach, especially since Reels get higher reach for accounts under 50K followers.
The like/comment ratio is 21.0:1 (495.5 median likes vs 68.5 median comments), meaning comments are underperforming relative to likes.
Details
Adding explicit questions or polls in captions can push comment volume up, since 73% of brands prioritize engagement rate over follower count when evaluating deals.
At 81,279 followers, the estimated deal value of $125-$500 per post is below the $10-25 per 1,000 followers benchmark (which would suggest $813-$2,032 for feed posts).
Details
Publishing a clear rate card—and leaning into Reels for a 20-40% premium—can help Mikel Welch close brand deals 40% faster while better aligning pricing to the true reach.
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