Shift Content Mix Toward Reels
The 11,891 follower count puts amy !
Details
in the 'under 50K' bracket where Reels get higher reach, yet the current format mix isn't fully capitalizing on this. Since the ER of 7.65-7.66% already crushes the micro-tier benchmark of 2.5-5%, doubling down on Reels could compound that reach advantage and pull in new followers who convert at the current high engagement rate.
