Close the Engagement Gap to Benchmark
The ER of 0.69% (0.65% across the last 20 posts) sits well below the 2.5-5% average for micro creators (10K-100K), even though the 19,418 followers put Michelle Koehn // Chicago Blogger squarely in that tier.
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Since 73% of brands prioritize ER over follower count, closing even half this gap would meaningfully increase the $40-$125 per post deal value.
