Shift Content Mix Toward Reels
The Reels ER of 14.57% is more than double the Posts ER of 5.71% and far above the micro-tier benchmark of 2.5-5%.
Details
Since Reels also get higher reach for accounts under 50K followers (Muhammad Midlaj is at 14,636), increasing Reels frequency relative to static posts should compound the already excellent engagement rate of 5.78%.
