Shift Content Mix Toward Reels
The Reels ER for M I C H E L L E G.
Details
sits at 3.0% versus just 1.25% for static/carousel posts—a 2.4x gap. Since Reels also get higher reach for accounts under 50K followers (the account is at 53,886), increasing Reels frequency in the next 10 posts should lift the blended ER closer to the micro-tier benchmark of 2.5-5%.
