Close the Mid-Tier Engagement Gap
Mia McGrath's current ER of 0.58% sits well below the mid-tier benchmark of 1-2% for accounts with 100K-1M followers, despite the 318,730 follower base.
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Since 73% of brands now prioritize engagement rate over follower count, closing even half this gap would materially improve the $500-$2,000 brand deal positioning.
