Prioritize Static Posts Over Reels
The Posts ER sits at 23.64% versus just 5.04% for Reels, a nearly 4.7x gap, even though both crush the mid-tier industry average of 1-2%.
Details
Shifting the content calendar toward more static/carousel posts (which drove the 28,956 median likes) and treating Reels as a supplementary reach tool rather than the primary engagement driver is recommended.
