Shift Content Mix Toward Carousels
The Reels ER (0.26%) is underperforming even the industry Reels benchmark (0.52%), while the Posts ER (0.28%) is closer to par.
Details
Carousels have the highest format benchmark ER at 0.55% — test 2-3 carousels per week to capture that format's higher engagement ceiling instead of leaning on Reels.
