Shift Content Mix Toward Reels
Reels ER sits at 14.29% versus 8.56% for standard posts — a nearly 6-point gap.
Details
Since Reels also get higher reach for accounts under 50K followers, and Melroy Assisi is at 15,297 followers, increasing Reels frequency relative to static posts should lift the overall engagement rate above the current 9.6% average.
