Shift Content Mix Toward Reels
The current ER of 0.44% sits far below the 2.5-5% micro-tier benchmark, and the posts analyzed are underperforming relative to format averages (Reels 0.52% vs.
Details
Static images 0.45%). Since Reels also get higher reach for accounts under 50K followers like Melody Chen (45,364 followers), prioritize Reels in the next 10 posts to close the gap toward the 0.55% carousel/0.52% Reels benchmark.
