Double Down on Reels Content
The Reels ER of 2.92% is more than double the Posts ER of 1.35% and nearly 6x the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (Melanie Renee is at 52,976) see higher reach on Reels, shifting the posting mix toward more Reels-first content should lift the blended ER above the current 1.31% overall average.
