Prioritize Proven Feed Formats
A 22-post sample shows 1.44% engagement for posts versus 0.22% for Reels, so feed content should be the primary publishing focus and Reels used selectively.
Details
Test educational carousels because the industry benchmark is 0.55% for carousels versus 0.52% for Reels, then compare each format against the 1.44% post ER.
