Shift Content Mix Toward Reels
The Reels ER of 3.61% outperforms the Posts ER of 2.49% by nearly 1.5x, and it also crushes the industry Reels benchmark of 0.52% by more than 6x.
Details
Increasing the Reels-to-static-post ratio will capture this outsized engagement, especially since Reels get higher reach for accounts under 50K followers like Meghna Verma | Lifestyle & Beauty (6,253 followers).
